The Organization Committee of the 3rd China (Shenzhen) International Cultural Industries Fair
Hosts
Ministry of Culture of the People’s Republic of China
Ministry of Commerce of the People’s Republic of China
State Administration of Radio, Film and Television
General Administration of Press and Publication of the People’s Republic of China
Guangdong Provincial People’s Government
Shenzhen Municipal People’s Government
Sponsors
Shenzhen Press Group
Shenzhen Media Group
Shenzhen Circulation (Group) Co., Ltd.
Shenzhen International Cultural Industry Fair Co., Ltd.
Time: May 17-20,2007
Venue: Shenzhen Convention and Exhibition Center
Member of the Organizing Committee of the Third ICIF
Directors:
Sun Jiazheng, Minister of the Ministry of Culture of the People’s Republic of China
Bo Xilai, Minister of the Ministry of the Commerce of the People’s Republic of China
Wang Taihua, Vice Minister of the Publicity Department of the CPC Central Committee, Director of the State Administration of Radio, Film & Television
Long Xinmin, Director of the General Administration of Press and Publication
Huang Huahua, Governor of Guangdong Province
Xu Zongheng, Mayor of Shenzhen
Vice Directors:
Meng Xiaosi, Vice Minister of Culture
Hu Zhanfan, Deputy Director of the State Administration of Radio, Film & Television
Liu Binjie, Deputy Director of the General Administration of Press and Publication
Lei Yulan, Vice Governor of Guangdong Province
Li Yizhen, Vice Secretary of the CPC Shenzhen Municipal Committee
Members:
Ding Wei, Assistant to Minister of Culture , Chief of the Foreign Affairs Bureau of the Ministry of Culture
Wang Yongzhang, Director of the Cultural Industry Department of the Ministry of Culture
Jin Delong, Deputy Editor-in-Chief of the State Administration of Radio, Film & TV
Sun Ming, Deputy Director of the Finance Planning Department of the General Administration of Press and Publication
Zhang Fuhai, Director of the Foreign Affairs Department of the General Administration of Press and Publication
Jiang Haiyan, Deputy Secretary General of the Guangdong Provincial Government
Liu Youjun, Deputy Secretary General of the Guangdong Provincial Government
Fang Jianhong, Deputy Director of the Publicity Department of the CPC Guangdong Provincial Committee
Cao Chunliang, Director of the Cultural Department of Guangdong Province
Hu Guohua, Chief of Guangdong Provincial Bureau of Radio, Film & TV
Chen Junnian, Director of Guangdong Provincial Bureau of Press & Publication
Wang Jingsheng, member of the Standing Committee of the CPC Shenzhen Municipal Committee, Director of the Publicity Department of the CPC Shenzhen Municipal Committee
Liu Yingli, member of the Standing Committee of the CPC Shenzhen Municipal Committee, Executive Vice Mayor of Shenzhen
Yan Xiaopei, Vice Mayor of Shenzhen
Tang Jie, Secretary General of the Shenzhen Municipal Government, Director of the General Office of the Shenzhen Municipal Government
Yang Jianhe, Deputy Secretary General of the CPC Shenzhen Municipal Committee
Luo Li, Deputy Secretary General of the CPC Shenzhen Municipal Committee, Director of the City’s Guest Reception Office
Huang Guoqiang, Deputy Secretary General of the Shenzhen Municipal Government
Wu Zhong, Deputy Director of the Publicity Department of the CPC Shenzhen Municipal Committee
Mao Xiaobei, Director of the Foreign Affairs Office of the Shenzhen Municipal Government
Chen Wei, Deputy Director of the Shenzhen Municipal Cultural Bureau, Bureau of Radio, Film & TV and Bureau of Press & Publication
Yin Changlong, Deputy Director of the Shenzhen Municipal Cultural Bureau, Director of Bureau of Radio, Film & TV, Director of Bureau of Press & Publication
Wang Youming, Director of Shenzhen Intellectual Property Bureau
Guo Yonghang, Director of the Cultural Industry Development Office of the Shenzhen Municipal People’s Government
Zhong Yinteng, Deputy Director of the Cultural Industry Development Office of the Shenzhen Municipal People’s Government
Li Ping, Director of Shenzhen Intellectual Property Bureau
Huang Yanglue, Chairman of Shenzhen Press Group
Liu Ming, President of Shenzhen Press Group
Guan Fei, Vice President of Shenzhen Press Group
Wang Maoliang, President of Shenzhen Media Group
Chen Jintao, President of Shenzhen Circulation (Group) Co.,Ltd.
Organizing Committee Office:
Director: Guo Yonghang, Director of the Cultural Industry Development Office of the Shenzhen Municipal People’s Government
Executive Deputy Director: Zhong Yinteng, Deputy Director of the Cultural Industry Development Office of the Shenzhen Municipal People’s Government
Deputy Director:
Yin Changlong, Deputy Director of the Shenzhen Municipal Cultural Bureau, Director of Bureau of Radio, Film & TV, Director of Bureau of Press & Publication
Guan Fei, Vice President of Shenzhen Press Group, Vice Chairman of Shenzhen International Cultural Industry Fair Co., Ltd.
Hu He, Vice President of Shenzhen Media Group
Cao Yu, Vice President of Shenzhen Circulation Group
Foreword
China, a nation with a 5,000-year history and a profound traditional culture and abundant ethnical culture, represents the oriental culture that is unlike any other in the world.
Culture’s integration with the economy is becoming more and more obvious nowadays. The cultural industries, as the fastest developing industry in the world, have become an important force in raising the competitiveness of a country or region.
In 2006, China’s cultural industries makes great progress. Cultural enterprises have put forward strategies to promote culture to boost the development of the provinces, cities and enterprises. They are using their advantages in cultural resources fully to deal with the grand open cultural market in the background of economic globalization. From “Processed in China” to “Made in China” and from “Designed in China” to “Created in China,” the concept of cultural industries has been deeply rooted among the Chinese people, and the industries is increasingly being integrated into the market economy.
Hosted by Ministry of Culture of the People’s Republic of China, Ministry of Commerce of the People’s Republic of China ，State Administration of Radio, Film and Television, General Administration of Press and al Publication of the People’s Republic of China, Guangdong Provincial People's Government and Shenzhen Municipal People's Government, China (Shenzhen) International Cultural Industries Fair (ICIF) is the only nation-standard, international, comprehensive cultural fair of China. With “exhibition and exchange” as its cores, ICIF will make effort to establish an exchange platform for Chinese cultural products and projects, promote the development of China cultural industries, and spread Chinese cultural products to the world.
The first ICIF laid the foundation of China’s sole national-level international comprehensive cultural fair, where an integrated platform was built in culture, radio, film, TV, press and publishing for exhibiting cultural products, trading cultural industries factors and exchanging information in cultural industries.
Based on this, the second ICIF had seen a further increased level in internationalization, market orientation and specialization and, especially, in facilitating trade, so that the fair can become the largest export platform for China’s cultural products with the richest resources and the most complete varieties.
The 3rd ICIF will be held in Shenzhen Convention and Exhibition Center from May 17 to 20, 2007. With “promote the development of Chinese cultural industries” and “promote the export of Chinese cultural products” as its cores, the 3rd ICIF will see a further increased level in internationalization, specialization, market orientation, standardization and high quality, deepen its feature and orientation, establish a brand of top exposition and export of Chinese cultural products.
As a collection of the Chinese cream, ICIF exhibits outstanding Chinese cultural products and achievements. It is the international buyer’s connection to sellers. By enabling buyers to locate, test and select, ICIF constitutes a platform for the quickest, most convenient and lowest-cost purchasing of excellent cultural products from China. It is the best place to connect with the cultural industries of China and other countries.
ICIF is a key to opening the Chinese cultural treasure. We invite international organizations and individuals interested in the development of China’s cultural industries to the China (Shenzhen) International Cultural Industries Fair. We welcome venture capitalists, strategic investors in the cultural industries, cultural creative enterprises, the cultural manufacturing enterprises, the sellers of cultural products to join the exhibitions, exchanges, forums, awards and celebration activities of the 3rd ICIF. There is profit in cultural industries, and there is future in creativity. We will try our best to provide warm-hearted and attentive services.
The Organizing Committee of the Third China (Shenzhen) International Cultural Industries Fair
September 2006
Promote the export of products of cultural content, make the ICIF another China Export Commodities Fair, the one for China’s cultural industries, and boost the development of China’s cultural industries.
-- Li Changchun, member of the Standing Committee of the Political Bureau of the Central Committee of the Communist Party of China
Care from Leaders
The Chinese Government attaches great importance to the development of the cultural industries, and persists in developing cultural undertakings and the cultural industries at the same time. The development of the cultural industries needs the support from cultural technologies and capital. The ICIF aims to provide a trading platform for cultural products, technologies and capital, so as to promote the development of the cultural industries in China.
-- Liu Yunshan, member of the Standing Committee of the Political Bureau of the CPC Central Committee, secretary of the Secretariat of the CPC Central Committee and chief of the Publicity Department of the CPC Central Committee.
As a review of the cultural construction and development of China, ICIF is a well platform for exhibiting, promoting and exchanging. The 2nd ICIF, which is characterized by large scale, plentiful content, and high level, had been held very successfully. It will certainly influence Shenzhen Municipality, Guangdong Province, China and even the world.
--Zhang Dejiang, member of the Standing Committee of the Political Bureau of the CPC Central Committee, secretary of CPC Guangdong Provincial Committee
Running a successful ICIF will exert a profound influence on the development and structural adjustment of the Chinese cultural industries. The ICIF should be used to promote the development of the cultural industries not only in Shenzhen and Guangdong, but also in the whole country. The Publicity Department of the CPC Central Committee will give its full support and coordination to hold the ICIF.
--Li Congjun, deputy director of the Publicity Department of the CPC Central Committee
One of the characteristics of the ICIF is that enterprises run the exhibition in an internationalized and market-oriented manner, with the government giving only policy support. This fully complies with the central authorities’ general guideline for pushing the reform of the cultural system. As one of the hosts, the Ministry of Culture is giving and will give its full backing for Shenzhen to run a successful ICIF.
--Sun Jiazheng, director of the ICIF Organizing Committee, minister of Culture
Along with the continuing development of economic society, the improvement of living standard and the deepening of cultural system reform, the development of Chinese cultural industries has shown the unprecedented kilter. The conduct of the comprehensive, international cultural industries fair is an opportunity to display the excellent cultural achievements, to collect the latest technology, to exchange the information, to promote the cultural development, and to flourish the cultural market. It is also crucial to meet the spiritual and cultural needs of the people, to improve the ideological and ethical standards, the scientific and cultural qualities of the people, to carry out the scientific concept of development, to bring about the well-off society, and to construct a harmonious society.
-- Wang Taihua, director of the ICIF Organizing Committee, vice chief of the Publicity Department of the Central Committee of the Communist Party of China, director of the State Administration of Radio, Film and Television.
As the leading host of the 3rd China (Shenzhen) International Cultural Industries Fair, General Administration of Press and Publication of the People’s Republic of China will take the preparation of the 3rd ICIF as the key task. We will make full use of the advantages of press and publication industry, cooperate with Ministry of Culture of the People’s Republic of China, State Administration of Radio, Film and Television, Guangdong Provincial People’s Government, Shenzhen Municipal People’s Government and other sponsors.
--Long Xinmin, director of the ICIF Organizing Committee, director of the General Administration of Press and Publication of the People’s Republic of China.
Guangdong Provincial Government will follow the requirements of the central government, take every opportunity and work hard to promote the development of ICIF. We will make great efforts to make ICIF a platform that promoting the matching of capital, technology, talent and market, and the internationalization of Chinese cultural products and services. We will make our due contribution to the joint development of the cultural industries in Guangdong Province and other places of China, and promote the exchange between Chinese culture and world culture.
-- Huang Huahua, director of the ICIF Organizing Committee, governor of Guangdong Province
We will sum up the experience and explore new ways to foster the nation-standard, international brand of ICIF, try our best to perfect the ICIF service and to deepen its influence. We must see to it that ICIF will become the largest-scaled, highest-leveled and the deepest international influenced cultural fair.
-- Li Hongzhong, secretary of Shenzhen Municipal Committee of the CPC
Through the ICIF platform, which gathers information, projects, technology, talents, capital and products, ICIF will make China’s cultural industries participate and compete in the world. Meanwhile, the integrated competitiveness of China’s cultural industries will be further improved.
--Xu Zongheng, director of the ICIF Organizing Committee, mayor of Shenzhen
Review
The 1st ICIF was held from November 18 to 22, 2004. Covering 43130 square meters, it attracted more than 700 exhibitors. Among them, 102 were from 50 overseas countries and regions. Deals worth 3.14 billion yuan for over 700 cultural investment projects were made, with intention agreements involving 32.55 billion yuan signed. The amount of visitors reached 477,000. An integrated platform was created for exhibiting cultural products, trading cultural industries factors and exchanging information in cultural industries. ICIF received international attention and was elected one of China’s top 10 cultural events in 2004.
The Second ICIF was successfully held from May 18 to 21, 2006, in Shenzhen Convention and Exhibition Center. Covering 105,000 square meters, the fair attracted 1505 exhibitors from 30 provinces and municipalities of China, 32 cities from overseas countries. Among 967,700 visitors, 3012 professional visitors that were invited by the organizing committee were from 46 foreign countries and regions. During the fair, deals worth of 27.54 billion yuan from 1,918 cultural projects were made; the foreign volume occupied 35.71% of the total. The 2nd ICIF had showed the effect of promoting the development of China’s cultural industries. Deals worth of 22,179 billion yuan from 393 investment projects were made.
The satisfaction degrees of the 1st and 2nd ICIF
The satisfaction degree of the 2nd ICIF reached 72.27% while the 1st reached 71.04%. 75.15% exhibitors had clearly showed that they would participate in the 3rd ICIF.
ITEM Satisfaction degrees（%）
1st ICIF 2nd ICIF
Exhibitions and Exchanges 66．30 71．45 70．19 (Main Venue)
72．59 (Branch Venue)
Forums 73．30 76．14
Auctions 69．00 75．14
Cultural Activities 69．90 71．32
Resource: China (Shenzhen) International Cultural Industries Fair Evaluation 2006, by Shenzhen Academy of Social Sciences
Media coverage:
Sponsored by Shenzhen Press Group, Shenzhen Media Group and Shenzhen Circulation Group, ICIF received cares from the main media organizations all over the world. Over 6000 reports had been done for the 1st ICIF. 810 journalists from 208 media organizations covered the 2nd ICIF. During the opening day of the 2nd ICIF, the amount of ICIF reports reached 2300. If you entered “the 2nd ICIF” on Google, you would find more than 240 thousands messages. And during the fair, the reports had reached over ten thousands.
Strong propellent for the worldwide promotion of Chinese cultural products (May 25, 2006, by Xinhua News Agency)
As a nation-standard, international, and comprehensive cultural fair of China, the 2nd ICIF attracted more than 900 thousands visitors during the 4-day exhibition, and the deals worth overran ten billions. The truth shows us that the unprecedented scaled ICIF had promoted the development of China’s cultural industries.
Compared with the 1st ICIF, the 2nd ICIF has deeply rooted the concept of cultural industries from “Processed in China” and “Made in China” to “Concept of China” and “Created in China,”
Through well design, the 2nd ICIF set 9 exhibition halls themed on creative design, media technology, performing, publication, animation, arts and crafts, painting and calligraphy, vocational education and so on. It is not only a fair that exhibits China’s cultural industries achievements, but also an investment promotion conference of China’s creative cultural products and projects, a fair for international buyers, and a meeting exchanging the latest technology used in cultural industries.
Compared with the 1st ICIF, the 2nd ICIF added the function of “exchange”. The central government requested to hold ICIF as a CECF in cultural industries. ICIF is not only an exhibition platform for the cultural products, but also a platform for the development of cultural industries.
“Cultural China, Creative Future” (May 21, 2006, by Topics in Focus)
“With the plentiful achievements, the 2nd ICIF had been finished today”. Themed on “Cultural China and Creative Future”, the 2nd ICIF showed a colorful Chinese culture to the world. The visitors from all over the world enjoyed a cultural feast.”
CCTV News (May 19, 2006, by CCTV)
“The 2nd ICIF established an exchange platform for the export of Chinese cultural products and services. The deals worth have begun to rise from the second day of the fair.”
By People’s Daily
“The 2nd ICIF has focused both on the exhibition and the exchange. With the goal of promoting the export of Chinese cultural products, ICIF tried its best to establish a platform for promoting Chinese cultural products and services to the international market.”
Guangming Daily
“The 2nd ICIF is not only a platform for the exhibition and exchange of cultural products, but also a platform collecting the ideas of cultural industries, exchanging the cultural information, and discussing the development of cultural industries.”
Media coverage
Press Media:
People’s Daily, Economic Daily, Dazhong Daily, Guangming Daily, China Daily, Shenzhen Special Zone Daily, Beijing Youth, Gansu Daily, Guangzhou Daily, Nanfang Metropolitan Daily, China Women, Beijing Daily, New Express, Shenzhen Economic Daily, Legal Daily, Economic Information Daily, China Business Times, Digest Weekly, Shenzhen Evening Post, Jiangnan News, New Fashion, etc.
TV Stations\Radio Stations
CCTV, Hunan TV, Dragon TV, South TV, China International Broadcasting Station, Hubei TV, Shaanxi TV, Shandong TV, Guangdong TV, Guizhou TV, Liaoning TV, Sichuan TV, Guangdong Radio, Hunan Radio, Shenzhen Media Group, etc.
Internet Media
People’s Daily Online, Xinhua Online, Sina, Sohu, Tom, Tencent, Yahoo, China Culture Industries Net, China Information Net for Industry and Economy, Oeeee.com, YNET.com, Southcn.com, Rednet, Qianlong.com, China News, HC360.com, Guangdong Culture Net, Shenzhen Culture Net, Shenzhen News, Shenzhen Window, etc.
Overseas Media
Reuters, CNN, BBC, NHK, Phoenix TV, Asia TV, TVB Pearl, Macao Daily, Berlin Daily, United Daily News, Hong Kong Commercial Daily, South China Morning Post, Malaysia Kwong Wah Yit Poh, Waou Post, etc.
Some media organizations that reported the ICIF
Beijing, Shanghai, Tianjin, Chongqing, Guangdong Province, Jilin Province, Xizang, Xinjiang, Gansu Province, Hebei Province, Shanxi Province, Guizhou Province, Guangxi Province, Anhui Province, Sichuan Province, Shaanxi Province, Jiangxi Province,Yunnan Province, Henan Province, Hubei Province, Hunan Province, Nanjing, Dali of Yunnan, Tianshui of Gansu, Taiyuan of Shanxi, Qujiang New District of Xi’an, Lanzhou, Beihai of Guangxi, Nanning of Guangxi, Jinzhong of Shanxi, Qingyang of Gansu, Xiamen of Fujian, Heilongjiang Province, Fujian Province, Hainan Province, Shanghai, Kaiping of Guangdong, Yunfu of Guangdong, Liaocheng of Shandong, Yangzhou of Jiangsu, etc.
Kuala Lumpur, Penang, Nuremberg, Heidelberg, Frankfurt, Tsukuba of Japan, Osaka, Coventry, Manchester, Vienne, Melbourne, Moscow, St.Petersburg, Singapore, Brescia, Italy Friuli Region, Gwangyang, Pusan, Brussels, Manila, Rwanda, Madagascar, Berne, Barcelona, Istanbul, Ashburton, Rio De Janeiro, Lusaka, Astana, University of Wolverhampton, University of Ballarat, Jikei Group of Colleges Japan, News Group, AXN, Benesse Group of Japan, APT Satellite Holdings Ltd., KOCCA, Culture Bureau of Macao, Cisco Systems Inc., Harmonic, Panasonic, Mitsubishi Heavy Industries Printing, Goss International, Shanghai Agfa Imaging Products Co.,Ltd., SNP Leefung Holdings Limited, Martini, BIZ, Oxford University Press (China) Ltd., Sino United Publishing (Holdings) Limited, Joint Publishing (Hong Kong) Company Limited, Chung Hwa Book Co.,(H.K.) Ltd., The Commercial Press (H. K.) Ltd., Metro Hong Kong, etc.
Beijing Daily, Shenzhen Press Group, Shenzhen Media Group, Shenzhen Circulation Group, Guangzhou Daily Press Group, Nanfang Daily Press Group, Yangcheng Evening Post Press Group, Heidelberg, Henan Daily Press Group, Jiangxi Daily, Yunnan Daily Press Group, Poly Group, China Merchants Group, Artron Group, CCTV, Shanghai Media Group, Phoenix Satellite Television Holdings Limited, Eastern Multimedia Group [Taiwan], China Entertainment Television (CETV), Shanda Interactive Entertainment Limited, Sobey Digital Technology Co., Ltd., Chongqing Satellite Television, Anhui Satellite Television, Dragon TV, Xiamen Media Group, Guizhou Satellite Television, Guangdong TV, Guangdong Radio, Nanfang TV, Jiangxi Satellite Television, Beijing TV, Anhui Publishing, Dazhou Press, Liaoning Press Group, China Post, China Film Group Corporation, Shanghai Press and Publication Bureau, Sichuan Circulation Group, Guangdong Publishing, Enlight Media, Sido Media, Tanglong International Media Group, Vanke Film & Television Co., ltd., China Lucky Film Corporation, KBA, Coship Electronic Co., Ltd., Shenzhen Topway Video Communication Co., Ltd., etc.
China Merchants Tech Group, Shanghai Zhangjiang Creative Industry Base, Dafen Village, Zhuoda Group, Wushipu Oil Painting Village, OCT Group, Shenyang Palace Museum, Poly Culture, Huawei Technology Co., Ltd., TCL Group, Beijing Founder Electronics Co., Ltd., Skyworth Digital Technology Co., Ltd., Sony (China), Guangxi TV Station, Konka, Hainan TV Station, Shanxi Radio, Sichuan Radio & TV, Yunnan Radio & TV, Yunnan Radio Station, Hunan TV, Shandong TV, Shenzhen University, RBZ Art, MAN Roland Greater China, Hainan Daily Press Group, the Economic Daily Press Group, Tianjin Daily Press Group, Guangxi Daily, Bigmovie Animation & Comic Weekly, Chinasee, PCgames, Beijing New Century Culture & Art Co., Ltd., Institute of Digital Media Technology SShenzhen) Ltd. (IDMT), Hunan Sunchime Animation Group, Hubei Jiangtong Animation, Jade Animation, HK In Express Expo Limited, Colorland Animation, Shenzhen Sun Animation Co., Ltd., Powerleader’s Science & Technology, Shenzhen Animation Science and Technology Service Ltd., Shenzhen Coslight Tiancheng Interactive Software Ltd., Shenzhen Puzzle Animation, Shanda Interactive Entertainment Limited, Shenzhen Toonring Animation Film Co., Ltd., Allwin Culture Development Co., Ltd., China Telecom, Fuji Xerox, Beijing Union University, Shantou University, Guangdong Baiyun Institute, Shenzhen Polytechnic, Shandong Institute of Commerce and Technology, Haida Decoration Co., Ltd., etc.
Promotion
As the only nation-standard, international, comprehensive cultural industries fair of China, ICIF applies itself to promote the development of Chinese cultural industries. In order to provide more convenient services for the exhibitors, and to promote exchange and cooperation, the organizing committee of ICIF will make more effort to spread the fair in China and in foreign countries. Furthermore, we will widely invite the professional visitors to upgrade the exchange function of the fair.
ICIF had held various kinds of promotion activities in Tokyo, Seoul, Singapore, Paris, Sydney, Nuremberg, Frankfurt, London, Bangkok, Jakarta, Penang and so on. These activities attracted attentions from the enterprises and organizations.
July 8-9, 2005, 2nd ICIF held the “Promotion & Partnership Cooperation Conference” in Shenzhen.
August 11, 2005, 2nd ICIF held the “Promotion & Partnership Cooperation Conference” in Beijing.
September 14, 2005, 2nd ICIF held the Promotion Conference in Nuremberg, Germany.
September 23, 2005, 2nd ICIF held the Promotion Conference in Northeast China.
December 8-11, 2005, the 2nd ICIF was promoted during “Cultural Industries EXPO of West China (Kunming)”.
On November 22, 2005, the Organizing Committee of the 2nd ICIF held the Promotion Conference in London.
December 5, 2005, 2nd ICIF held the promotion conference of “Digital Television and Media Technology Exhibition” in Frankfurt, Germany.
January 27, 2006, the 2nd held the promotion activities during “London Chinese Season 2006”in London.
March 14-26, 2006, the 2nd ICIF held the promotion conferences in Singapore, Malaysia, Thailand and Indonesia.
April 9, 2006, the 2nd ICIF held the promotion conference in Tokyo.
On August 30, 2006, as the first oversea cooperation project of the 3rd ICIF, the contract of Malaysia Trade Hall of Chinese Export Cultural Products was signed with Malaysia Kwong Wah Yit Poh.
On October 9, 2006, the Organizing Committee of the 3rd ICIF held the Promotion Conference in Paris.
PROGRAM
Introduction of the 3rd ICIF
With “promote the development of Chinese cultural industries” and “promote the export of Chinese cultural products” as its cores, the 3rd ICIF will see a further increased level in internationalization, specialization, market orientation, standardization and high quality, deepen its feature and orientation, and establish a brand of top exposition and export of Chinese cultural products.
Features of ICIF
n ICIF is a nation-standard, international, comprehensive cultural industries fair, which is led by the government and orientated by the market.
n ICIF is a review of the development of Chinese cultural industries.
n ICIF is a collective exhibition and exchange of the most excellent Chinese cultural products.
n ICIF gathers the products of China and the buyers from foreign countries.
n ICIF aims to promote Chinese culture to the world
n ICIF operates under the principles of modernization, standardization and market-orientation.
n
Market
ICIF will continue developing and occupying three main markets to promote the development of Chinese cultural industries.
n ICIF will promote and lead the cultural market of China.
n With an advantage of the worldwide spread of Chinese, ICIF will hold the promotion activities among Chinese firstly, and then, widen the promotion to the Asia cultural market, which is close to Chinese culture.
n By strengthening the publicity; cooperating with professional organizations; holding the promotion conference, branch venue, and touring show to promote the representative cultural products, ICIF will deepen its effect, and promote Chinese culture to the world market.
On the afternoon of September 21, 2006, the Organizing Committee of the 3rd ICIF held the first meeting in Beijing.
On the afternoon of September 21, 2006, the 3rd ICIF held the Promotion Conference in Beijing.
Five Sections
Exhibition and Exchange
On a grand scale, ICIF will bring together a collection of outstanding cultural products from China.
The 3rd ICIF sets 9 halls: China Cultural Industries Project Trade Hall, Digital Television and Animation Hall, Gymnastic Industries Hall, Creative Design Hall, International Performing Hall, Press and Publication Hall 1(advertisement, printing), Press and Publication Hall 2(publication, audio and video product), Literature· Painting and Calligraphy Hall, and Arts and Crafts Hall.
With exchanges as its core function, ICIF will facilitate import and export, promotion and marketing, services and investment projects. The 3rd ICIF will continue holding the “Investment Promotion Conference” as one of the most important ways to promote the investment projects.
Forums
The 3rd ICIF will hold Cultural Development Strategy Forum, China International Cultural Industries Forum and series of forums, looking for the opportunities for Chinese cultural industry. Furthermore, ICIF will hold Conference on Exchange of Personnel in Cultural Industries of the 3rd ICIF, Investment Projects Fair of China’s Cultural Industries, and such kinds of professional forums, meetings, and lectures.
Awards
The 3rd ICIF will present the “Innovative Award for China’s Cultural Industries”, “Export Award for Chinese Cultural Products”, “Award by ICIF Organizing Committee (Outstanding Organization Award, Outstanding Display Award)” and other professional awards. ICIF will conduct an annual review of the outstanding achievements in China’s cultural industries.
Celebration Activities
The 3rd ICIF will hold the ICIF Art Festival. During the 3rd ICIF, the famous performing groups from home and abroad will be invited to perform in the theaters of Shenzhen. And the folk performing groups will perform in the squares and communities of Shenzhen. The celebration activities will enable visitors from all over the world to experience a grand Chinese cultural carnival.
Online Exhibitions
Establishment of Cultural Industries Web and the ICIF website will be highly focused. Through these two websites, we will gather the cultural resources of China and provide services for the development of cultural industries.
As the web portal of Chinese cultural industries, Cultural Industries Web (www.cnci.gov.cc) will take ICIF as a platform, gather the resources, collect the information, projects, capital, technology, talent and products from home and abroad, and promote the development of Chinese cultural industries and the exchange of projects.
The ICIF website (http://www.cnicif.com/) will issue the latest information of the events, register investment projects, register trade and professional visitors and provide online services. The website is expected to become an ongoing fair ground for online expositions and trade transactions.
Covering 105,000 square meters, the 3rd ICIF set 9 halls
Hall 1—China Cultural Industries Project Trade Hall (30,000 square meters)
A: Domestic Area
Exhibition List: cultural industries achievements, cultural relics, tour resources, tour products, image of famous cultural groups, and so on.
Object Exhibitor: cultural enterprises, cultural bases, tour cities and so on.
B：Oversea Area
Exhibition List: overseas outstanding cultural projects, education achievements, tour resources, international performing programs, cultural cities, cultural relics, the images of cultural enterprises and so on.
Object Exhibitor: overseas cultural enterprises, tour cities, educational institutions, performing organizations and so on.
C: Investment organizations
Object exhibitors: Project investors such as banks, financing organizations etc., investment agent organizations, investment service organizations.
Hall 2—Digital Television and Animation Hall (15,000 square meters)
It is divided into several parts: area of digital television, area of animation bases, cartoon area, game area, area of animation-derived products.
Exhibition List: Digital Television: the famous programs, media organizations, the manufacturers and publishers of programs, the studios, the equipment providers, and so on.
Animation and Game: the outstanding cartoon films, flash, cartoon works of animation masters, game software, online game and program, mobile game, derived products, and so on.
Hall 3—Gymnastic Industry Hall (7500 square meters)
The hall is divided into several parts: sport equipment area, outdoor sport area, area of equipment of the playground, golf area, area of gymnastic information and technology, area of the floats and aquatic sports products, area of health club, area of sport clothes and so on.
Object Exhibitor: competitions, equipment, outdoor sports, mountaineering equipment, golf equipment, golf magazines/publishers, equipment of the playgrounds, sport clothes and so on.
Hall 4—Creative Design Hall (7500 square meters)
Exhibition List: the achievements of creative design, including industrial design, architectural design, package design, graphic design, cloth design and so on. What’s more, the hall will set a special area to show the individual creative designs.
Object Exhibitor: various kinds of design companies and organizations.
Hall 5 International Performing Hall
Exhibition List: the performing projects of China’s immaterial cultural heritage; the performing projects of world and China’s natural cultural heritage; the nation-standard original performing projects which have been awarded; the performing projects of China’s traditional art; the excellent performing projects around the world; the performing projects of China’s music group; the performing projects of fashion show
Object Exhibitor: the central art groups; the arts groups from the provinces, cities and armies; the public performing groups; the performing groups from the touring sight; the professional performing groups from China and foreign countries; the performing agencies; the modal agencies; the fashion design companies, etc.
Hall 6---Press and Publication Hall 1(advertisement, printing) (7500 square meters)
It is divided into two parts: Advertisement (3500 square meters), Printing Industry Fine Works Exhibition (4000 square meters)
Exhibition List: New media, electronic publications, new technology of advertisement, new equipments, new material, equipments for photography and press, etc.
Object Exhibitor: media, web media, electronic media, advertisement companies, market research and promotion organizations, exhibition service companies, printing enterprises, manufacturers of printing equipment, etc.
Hall 7—Press and Publication Hall 2(publication, audio and video product) (7500 square meters)
Exhibition List: the publications, digital products for study, and so on.
Object Exhibitor: publishers, sellers, cultural companies and so on.
Hall 8—Literature, Painting and Calligraphy Hall (7500 square meters)
A.Exhibition Area of Literature
Exhibition List: scripts, literature works
Object Exhibitor: literature associations, publications, literature groups, famous writers and so on
B.Exhibition Area of Painting and Calligraphy
Exhibition List: painting and calligraphy by youth and middle-aged painters. ICIF will also hold the “Auction of Painting and Calligraphy by Youth and Middle-aged Painter”.
Object Exhibitor: youth and middle-aged painters, collectors, art agents, galleries, art academies, art groups, art companies, and so on.
Hall 9—Arts and Crafts Hall (15000 square meters)
Exhibition List: outstanding works of art and craft.
Object Exhibitor: producers of art and craft, masters and so on.
Features of the 3rd ICIF
The 3rd ICIF will see a further increased level in internationalization, specialization, market orientation, standardization and high quality, and make effort to improve the quality of the fair.
Internationalization
Ø ICIF is the only comprehensive cultural fair in China, which has been approved by UFI. As the organizer, Shenzhen International Cultural Industry Fair Co.,Ltd. has became a member of UFI. We will improve the service quality according to the standard of international exhibition. Furthermore, the international standard and concept of ICIF will also be improved.
Ø Abide by the Convention of International Exhibition, the ICIF organizer will apply to the International Exposition Bureau for the international expo rank B.
Ø The ICIF organizer will bring in the advanced concept, marketing operation mode, standardized managing mode, and international marketing strategy of the foreign exhibition industry.
Ø The ICIF organizer will cooperate with the international leading enterprises of the cultural industries and exhibition industry, aiming to foster the participation loyalty of the multi-national corporations and to expand strategic core clients.
Ø The ICIF organizer will establish an international marketing network of ICIF, aiming to attract the exhibitors and professional buyers from the leading countries and regions around the world in the way of cooperating extensively with the international agents.
Ø The ICIF organizer is going to set up overseas branch exhibition venues to promote the exportation of Chinese excellent cultural products.
Specialization
Ø The set of the halls and projects will show the specialization.
Ø Through the public bidding, ICIF will cooperate with the most professional organizations in the industry to organize the fair.
Ø To strengthen the publicity; ICIF will attract more professional buyers, especially the overseas buyers, to visit the fair.
Market orientation
Ø ICIF will be organized with the principle of “led by the government, and orientated by the market”.
Ø ICIF will make full use of the resources and the professional experience of its partners, and improve the professional level and service of the fair.
Ø ICIF will perfect the market-operated system.
Standardization
Ø As the authority of Chinese cultural industries, ICIF will strengthen its information and exchange functions.
Ø ICIF will enroll members, and provide authorized information for the exhibitors, buyers, partners, and professional visitors.
Ø ICIF will provide the long-term service for the matching of cultural projects and investment capital, the invention of new cultural products, the international sales agencies and so on.
High quality
Ø The 3rd ICIF will pay more attention to the organization of cultural content, widely invite the leading enterprises of Chinese culture, and improve the quality of the fair.
Ø ICIF will stress its features and contents; strengthen the exchange of cultural projects.
Ø ICIF will develop the export of China’s excellent cultural products.
Procedures for participating in ICIF
1. Booth booking
Eligible applicants should apply to the organizing committee for booths before March 31, 2007.
2. Contract signing
The organizing committee will sign contracts with exhibitors, who are required to pay booth fee and other charges into the bank account provided by the committee within ten days after signing contracts.
3. Booth confirmation
The organizing committee will give confirmation to exhibitors within three days upon receiving payment and provide them with a copy of Exhibitors’ Manual, with instructions on how to prepare for the fair.
4. Documents
Exhibitors are required to submit to the organizing committee required documents, for the purpose of compiling the show catalogue and other fair publications before April 10, 2007.
Schedule
Booth preparation: 8:30-17:30 May 14-16, 2007
Exhibition period: May 17-20 (Thursday to Sunday), 2007
8：30——17：30 May 17, 20
8：30——21：00 May 18, 19
Booth removal: 17:00-22:00 May 20, 2007
8:30-17:00 May 21, 2007
Overseas Exhibitors:
The third ICIF will be organized in 5 sections and held in 9 exhibition halls. Exhibitors are advised to contact targeted sections and exhibition halls for more information and refer to fair exhibition manual and guides for details.
Address: 10/F, Olympic Building, Economic Daily Road, Futian District, Shenzhen
Post Code: 518034
Tel: +86-755-8352-2417 Fax: +86-755-8351-9467
Website: www.cnicif.com E-mail: wbh@cnicif.com
Services
Information Service. Through China Cultural Industries Net and the ICIF website, the fair organizers will widely collect the information on the cultural industries in China and abroad. We will also release the latest research and international market reports, and use membership to provide authoritative information on the exchange of China’s cultural products to the worldwide exhibitors, buyers and partners.
Reception Service. The organizers will improve the service quality.
Agency Service. The organizing committee brings a wealth of experience in launching investment projects in relevant cultural industries, encouraging cooperation, research and development of cultural products, and providing intermediary services such as international sale agent.
Training Service. ICIF will hold various kinds of lectures themed on the development of cultural industries; invite the professors to explain the successful cases; help the cultural enterprises to enhance the sharing and brand concepts.
Media Service. The organizers will make full use of the media advantages of the hosts, promote “Created in China” and “China Concept”, spread Chinese original products and export cultural products to the world, and establish the export cultural brand.
Other Services. Policy consultation, live interpretation, tourism and other services are also available.
Floor Plan of the Exhibition Halls
Hall 1—China Cultural Industries Project Trade Hall
Hall 2—Digital Television and Animation Hall
Hall 3—Gymnastic Industry Hall
Hall 4—Creative Design Hall
Hall 5—International Performing Hall
Hall 6—Press and Publication Hall 1(advertisement, printing)
Hall 7—Press and Publication Hall 2(publication, audio and video product)
Hall 8—Literature, Painting and Calligraphy Hall
Hall 9—Arts and Crafts Hall
Covering 105,000 ㎡, the 3rd ICIF sets 9 halls
Shenzhen welcomes you
Shenzhen, a coastal city located in southern China, is the first special economic zone in the country. The city, just north of Hong Kong, covers an area of 1,953 square kilometers and has a permanent population of 5.5 million. More than 10 million people live and work in the city. Shenzhen has developed from a small border town to a modern boomtown with a fully-fledged legal system, beautiful environment and social harmony in just 25 years.
Shenzhen has the highest per capita Gross Domestic Products (GDP) on China’s Mainland; the city’s total supply and demand is equivalent to a medium-sized province. It is one of the best cities for economic benefits. Its GDP is fourth among large and medium cities, and its financial revenue places Shenzhen third among large and medium cities. Total import and export value accounts for 1/7 of the China mainland, placing it first among China’s large and medium cities for the past 11years. The throughput of container shipments through the port of Shenzhen is second on China’s Mainland and fourth in world. The airport of Shenzhen is one of four major airports in China, and an important hub of airfreight for South China.
Shenzhen’s cultural industries and its related industries realized an added value of 30 billion yuan, accounting for 6.1 percent of the city’s GDP in 2005, rose 16.2% than year 2004. By 2010 the percentage is expected to increase by more than 10 percent. The cultural sector is expected to become the fourth major industry in Shenzhen after Hi-Tech, finance, and modern logistics.
Beautiful, open and innovative, Shenzhen welcomes you! We are looking forward to seeing you in Shenzhen, in April 2007
|
Bilateral Visits
